9780135204436-0135204437-MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction

MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction

ISBN-13: 9780135204436
ISBN-10: 0135204437
Edition: 14
Author: Gary Armstrong, Philip Kotler
Publication date: 2019
Publisher: Pearson
Format: Misc. Supplies 9998 pages
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Book details

ISBN-13: 9780135204436
ISBN-10: 0135204437
Edition: 14
Author: Gary Armstrong, Philip Kotler
Publication date: 2019
Publisher: Pearson
Format: Misc. Supplies 9998 pages

Summary

Acknowledged authors Gary Armstrong , Philip Kotler wrote MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction comprising 9998 pages back in 2019. Textbook and eTextbook are published under ISBN 0135204437 and 9780135204436. Since then MyLab Marketing with Pearson eText -- Access Card -- for Marketing: An Introduction textbook was available to sell back to BooksRun online for the top buyback price of $ 45.67 or rent at the marketplace.

Description

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson

If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

For undergraduate principles of marketing courses.

This ISBN is for the MyLab access card. Pearson eText is included.

An introduction to marketing using a practical and engaging approach

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.

Personalize learning with MyLab Marketing

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

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