Framework for Marketing Management (6th Edition)

3.5
ISBN-13: 9780133871319
ISBN-10: 0133871312
Edition: 6
Author: Kevin Lane Keller
Publication date: 2015
Publisher: Pearson
Format: Paperback 360 pages
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Book details

ISBN-13: 9780133871319
ISBN-10: 0133871312
Edition: 6
Author: Kevin Lane Keller
Publication date: 2015
Publisher: Pearson
Format: Paperback 360 pages
Category: Business , Economics , Law , Microeconomics , Marketing , Management

Summary

Acknowledged authors Kevin Lane Keller wrote Framework for Marketing Management (6th Edition) comprising 360 pages back in 2015. Textbook and eTextbook are published under ISBN 0133871312 and 9780133871319. Since then Framework for Marketing Management (6th Edition) textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 85.25 or rent at the marketplace.

Description

For graduate and undergraduate courses in marketing management.

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.


The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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