Business and Competitive Analysis: Effective Application of New and Classic Methods (2nd Edition)

ISBN-13: 9780133086409
ISBN-10: 0133086402
Edition: 2
Author: Craig S. Fleisher, Babette E. Bensoussan
Publication date: 2015
Publisher: Pearson FT Press
Format: Hardcover 624 pages
Category: Business
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Book details

ISBN-13: 9780133086409
ISBN-10: 0133086402
Edition: 2
Author: Craig S. Fleisher, Babette E. Bensoussan
Publication date: 2015
Publisher: Pearson FT Press
Format: Hardcover 624 pages
Category: Business

Summary

Acknowledged authors Craig S. Fleisher , Babette E. Bensoussan wrote Business and Competitive Analysis: Effective Application of New and Classic Methods (2nd Edition) comprising 624 pages back in 2015. Textbook and eTextbook are published under ISBN 0133086402 and 9780133086409. Since then Business and Competitive Analysis: Effective Application of New and Classic Methods (2nd Edition) textbook was available to sell back to BooksRun online for the top buyback price of $ 43.80 or rent at the marketplace.

Description

Meet any business or competitive analysis challenge: deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore! All you need is one book: Business and Competitive Analysis, Second Edition . This generation’s definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. Craig S. Fleisher and Babette E. Bensoussan begin with a practical primer on the process and context of business and competitive analysis: how it works, how to avoid pitfalls, and how to communicate results. Next, they introduce their unique FAROUT method for choosing the right tools for each assignment. The authors then present dozens of today’s most valuable analysis methods. They cover “classic” techniques, such as McKinsey 7S and industry analysis, as well as emerging techniques from multiple disciplines: economics, corporate finance, sociology, anthropology, and the intelligence and futurist communities. You’ll find full chapters outlining effective analysis processes; avoiding pitfalls; communicating results; as well as drill-downs on analyzing industries, competitive positioning, business models, supply chains, strategic relationships, corporate reputation, critical success factors, driving forces, technology change, cash flow, and much more. For every method, Fleisher and Bensoussan present clear descriptions, background context, strategic rationales, strengths, weaknesses, step-by-step instructions, and references. The result is a book every analyst, strategist, and manager can rely on – in any industry, for any challenge.

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