Advertising Research: Theory & Practice (2nd Edition)
ISBN-13:
9780132128322
ISBN-10:
0132128322
Edition:
2
Author:
Joel J. Davis
Publication date:
2019
Publisher:
Pearson
Format:
Hardcover
704 pages
Category:
Advertising
,
Marketing & Sales
FREE US shipping
Book details
ISBN-13:
9780132128322
ISBN-10:
0132128322
Edition:
2
Author:
Joel J. Davis
Publication date:
2019
Publisher:
Pearson
Format:
Hardcover
704 pages
Category:
Advertising
,
Marketing & Sales
Summary
Advertising Research: Theory & Practice (2nd Edition) (ISBN-13: 9780132128322 and ISBN-10: 0132128322), written by authors
Joel J. Davis, was published by Pearson in 2019.
With an overall rating of 4.1 stars, it's a notable title among other
Advertising
(Marketing & Sales) books. You can easily purchase or rent Advertising Research: Theory & Practice (2nd Edition) (Hardcover, Used) from BooksRun,
along with many other new and used
Advertising
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.34.
Description
Discover how to design and use advertising research.
In order to become a successful advertising professional, it’s important to understand the importance of research. Advertising Research: Theory & Practice shows readers how research helps advertisers make the best decisions in regards to strategy, target audiences, and creativity in a complex consumer and media environment.
New chapters have been added in this edition that highlight recent developments in advertisers’ behaviors. Changes and advancements in research design and methodology are also addressed.
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