Marketing Management (14th Edition)

ISBN-13: 9780132102926
ISBN-10: 0132102927
Edition: 14
Author: Philip T Kotler, Kevin Lane Keller
Publication date: 2011
Publisher: Pearson
Format: Hardcover 816 pages
FREE shipping on ALL orders

Book details

ISBN-13: 9780132102926
ISBN-10: 0132102927
Edition: 14
Author: Philip T Kotler, Kevin Lane Keller
Publication date: 2011
Publisher: Pearson
Format: Hardcover 816 pages

Summary

Acknowledged authors Philip T Kotler , Kevin Lane Keller wrote Marketing Management (14th Edition) comprising 816 pages back in 2011. Textbook and eTextbook are published under ISBN 0132102927 and 9780132102926. Since then Marketing Management (14th Edition) textbook was available to sell back to BooksRun online for the top buyback price of $ 1.74 or rent at the marketplace.

Description

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

Reader reviews

Rate this book Rate this book

We would LOVE it if you could help us and other students by reviewing the book