Marketing Management (14th Edition)

ISBN-13: 9780132102926

ISBN-10: 0132102927

Author: Philip T Kotler, Kevin Lane Keller

Edition: 14

Publication date:
2011
Publisher:
Prentice Hall
Format:
Hardcover 816 pages
Category:
Business, Economics, Microeconomics, Marketing, Management
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Summary

Acknowledged author Philip T Kotler wrote Marketing Management (14th Edition) comprising 816 pages back in 2011. Textbook and etextbook are published under ISBN 0132102927 and 9780132102926. Since then Marketing Management (14th Edition) textbook was available to sell back to BooksRun online for the top buyback price of $0.19 or rent at the marketplace.


Description

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.   Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.