Marketing Management (14th Edition)
ISBN-13:
9780132102926
ISBN-10:
0132102927
Edition:
14
Author:
Philip T. Kotler, Kevin Lane Keller
Publication date:
2011
Publisher:
Pearson
Format:
Hardcover
816 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
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Book details
ISBN-13:
9780132102926
ISBN-10:
0132102927
Edition:
14
Author:
Philip T. Kotler, Kevin Lane Keller
Publication date:
2011
Publisher:
Pearson
Format:
Hardcover
816 pages
Category:
Management
,
Management & Leadership
,
Marketing
,
Marketing & Sales
Summary
Marketing Management (14th Edition) (ISBN-13: 9780132102926 and ISBN-10: 0132102927), written by authors
Philip T. Kotler, Kevin Lane Keller, was published by Pearson in 2011.
With an overall rating of 4.4 stars, it's a notable title among other
Management
(Management & Leadership, Marketing, Marketing & Sales) books. You can easily purchase or rent Marketing Management (14th Edition) (Hardcover) from BooksRun,
along with many other new and used
Management
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.35.
Description
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
We would LOVE it if you could help us and other readers by reviewing the book
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