Strategic Marketing for Non-Profit Organizations (7th Edition)

ISBN-13: 9780131753723

ISBN-10: 013175372X

Author: Philip T Kotler, Alan R Andreasen

Edition: 7

Publication date:
2007
Publisher:
Pearson
Format:
Paperback 504 pages
Category:
Business, Economics, Microeconomics, Marketing
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Summary

Acknowledged author Philip T Kotler wrote Strategic Marketing for Non-Profit Organizations (7th Edition) comprising 504 pages back in 2007. Textbook and etextbook are published under ISBN 013175372X and 9780131753723. Since then Strategic Marketing for Non-Profit Organizations (7th Edition) textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $23.03 or rent at the marketplace.


Description

For graduate courses in Nonprofit Marketing and Management.

Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.