Philip T Kotler
Alan R Andreasen
wrote Strategic Marketing for Non-Profit Organizations (7th Edition)
comprising 504 pages back in 2007.
Textbook and eTextbook are published under ISBN 013175372X and 9780131753723.
Since then Strategic Marketing for Non-Profit Organizations (7th Edition) textbook
was available to sell back to BooksRun online for the top buyback price
of $ 24.98 or rent at the marketplace.
For graduate courses in Nonprofit Marketing and Management.
Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.