A Preface to Marketing Management

ISBN-13: 9780077861063

ISBN-10: 007786106X

Author: J. Paul Peter, James Donnelly

Edition: 14

Publication date:
McGraw-Hill Education
Paperback 288 pages
Business, Economics, Microeconomics, Marketing, Management, Education
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Acknowledged author J. Paul Peter wrote A Preface to Marketing Management comprising 288 pages back in 2014. Textbook and etextbook are published under ISBN 007786106X and 9780077861063. Since then A Preface to Marketing Management textbook was available to sell back to BooksRun online for the top buyback price of $6.13 or rent at the marketplace.


Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.