Fundamentals of Selling: Customers for Life through Service
ISBN-13:
9780077861018
ISBN-10:
0077861019
Edition:
13
Author:
Charles Futrell
Publication date:
2013
Publisher:
McGraw Hill
Format:
Hardcover
672 pages
Category:
Marketing
,
Marketing & Sales
,
Sales & Selling
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Book details
ISBN-13:
9780077861018
ISBN-10:
0077861019
Edition:
13
Author:
Charles Futrell
Publication date:
2013
Publisher:
McGraw Hill
Format:
Hardcover
672 pages
Category:
Marketing
,
Marketing & Sales
,
Sales & Selling
Summary
Fundamentals of Selling: Customers for Life through Service (ISBN-13: 9780077861018 and ISBN-10: 0077861019), written by authors
Charles Futrell, was published by McGraw Hill in 2013.
With an overall rating of 4.1 stars, it's a notable title among other
Marketing
(Marketing & Sales, Sales & Selling) books. You can easily purchase or rent Fundamentals of Selling: Customers for Life through Service (Hardcover, Used) from BooksRun,
along with many other new and used
Marketing
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $18.34.
Description
Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.
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