International Business: The Challenge of Global Competition, 13th Edition

ISBN-13: 9780077606121
ISBN-10: 0077606124
Edition: 13th
Author: Donald Ball, Michael Geringer, Michael Minor, Jeanne McNett
Publication date: 2012
Publisher: McGraw-Hill Education
Format: Hardcover 536 pages
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Book details

ISBN-13: 9780077606121
ISBN-10: 0077606124
Edition: 13th
Author: Donald Ball, Michael Geringer, Michael Minor, Jeanne McNett
Publication date: 2012
Publisher: McGraw-Hill Education
Format: Hardcover 536 pages

Summary

Acknowledged authors Donald Ball , Michael Geringer , Michael Minor , Jeanne McNett wrote International Business: The Challenge of Global Competition, 13th Edition comprising 536 pages back in 2012. Textbook and eTextbook are published under ISBN 0077606124 and 9780077606121. Since then International Business: The Challenge of Global Competition, 13th Edition textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business 13e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.
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