International Business: The Challenge of Global Competition, 13th Edition
ISBN-13:
9780077606121
ISBN-10:
0077606124
Edition:
13th
Author:
Michael Geringer, Jeanne McNett, Donald Ball, Michael Minor
Publication date:
2012
Publisher:
Irwin Professional Pub
Format:
Hardcover
536 pages
Category:
International Business
FREE US shipping
Book details
ISBN-13:
9780077606121
ISBN-10:
0077606124
Edition:
13th
Author:
Michael Geringer, Jeanne McNett, Donald Ball, Michael Minor
Publication date:
2012
Publisher:
Irwin Professional Pub
Format:
Hardcover
536 pages
Category:
International Business
Summary
International Business: The Challenge of Global Competition, 13th Edition (ISBN-13: 9780077606121 and ISBN-10: 0077606124), written by authors
Michael Geringer, Jeanne McNett, Donald Ball, Michael Minor, was published by Irwin Professional Pub in 2012.
With an overall rating of 4.1 stars, it's a notable title among other
International Business
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Description
International Business: The Challenge of Global Competition 13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business 13e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball et al is the only textbook on the market which features access to CESIM. Only Ball, Geringer, McNett and Minor can offer a complete view of international business as diverse as the backgrounds of business students.
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