Public Relations: The Profession and the Practice

ISBN-13: 9780073512051

ISBN-10: 0073512052

Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

Edition: 4

Publication date:
McGraw-Hill Education
Paperback 432 pages
Political Science, Education
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Acknowledged author Dan Lattimore wrote Public Relations: The Profession and the Practice comprising 432 pages back in 2011. Textbook and etextbook are published under ISBN 0073512052 and 9780073512051. Since then Public Relations: The Profession and the Practice textbook was available to sell back to BooksRun online for the top buyback price of $6.66 or rent at the marketplace.


Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.