Public Relations: The Profession and the Practice
ISBN-13:
9780073512051
ISBN-10:
0073512052
Edition:
4
Author:
Dan Lattimore, Otis Baskin, Elizabeth Toth, Suzette Heiman
Publication date:
2011
Publisher:
McGraw-Hill Education
Format:
Paperback
432 pages
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Book details
ISBN-13:
9780073512051
ISBN-10:
0073512052
Edition:
4
Author:
Dan Lattimore, Otis Baskin, Elizabeth Toth, Suzette Heiman
Publication date:
2011
Publisher:
McGraw-Hill Education
Format:
Paperback
432 pages
Summary
Public Relations: The Profession and the Practice (ISBN-13: 9780073512051 and ISBN-10: 0073512052), written by authors
Dan Lattimore, Otis Baskin, Elizabeth Toth, Suzette Heiman, was published by McGraw-Hill Education in 2011.
With an overall rating of 4.2 stars, it's a notable title among other
Public Relations
(Marketing & Sales, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Public Relations: The Profession and the Practice (Paperback, Used) from BooksRun,
along with many other new and used
Public Relations
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Description
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
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