9780073512051-0073512052-Public Relations: The Profession and the Practice

Public Relations: The Profession and the Practice

ISBN-13: 9780073512051
ISBN-10: 0073512052
Edition: 4
Author: Dan Lattimore, Otis Baskin, Elizabeth Toth, Suzette Heiman
Publication date: 2011
Publisher: McGraw-Hill Education
Format: Paperback 432 pages
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Book details

ISBN-13: 9780073512051
ISBN-10: 0073512052
Edition: 4
Author: Dan Lattimore, Otis Baskin, Elizabeth Toth, Suzette Heiman
Publication date: 2011
Publisher: McGraw-Hill Education
Format: Paperback 432 pages

Summary

Public Relations: The Profession and the Practice (ISBN-13: 9780073512051 and ISBN-10: 0073512052), written by authors Dan Lattimore, Otis Baskin, Elizabeth Toth, Suzette Heiman, was published by McGraw-Hill Education in 2011. With an overall rating of 4.2 stars, it's a notable title among other Public Relations (Marketing & Sales, Communication & Media Studies, Social Sciences) books. You can easily purchase or rent Public Relations: The Profession and the Practice (Paperback, Used) from BooksRun, along with many other new and used Public Relations books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.45.

Description

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

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