Public Relations: The Profession and the Practice

ISBN-13: 9780073512051
ISBN-10: 0073512052
Edition: 4
Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
Publication date: 2011
Publisher: McGraw-Hill Education
Format: Paperback 432 pages
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Book details

ISBN-13: 9780073512051
ISBN-10: 0073512052
Edition: 4
Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
Publication date: 2011
Publisher: McGraw-Hill Education
Format: Paperback 432 pages

Summary

Acknowledged authors Dan Lattimore , Otis Baskin , Suzette Heiman , Elizabeth Toth wrote Public Relations: The Profession and the Practice comprising 432 pages back in 2011. Textbook and eTextbook are published under ISBN 0073512052 and 9780073512051. Since then Public Relations: The Profession and the Practice textbook was available to sell back to BooksRun online for the top buyback price of $ 0.28 or rent at the marketplace.

Description

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

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