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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

by T. Calkins
ISBN-13: 9780230340343
ISBN-10: 0230340342
Edition: 2012
Publisher: Springer
Format: Hardcover 303 pages

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

by T. Calkins
ISBN-13: 9781137278753
ISBN-10: 1137278757
Edition: 2012
Publisher: Palgrave Macmillan
Format: Paperback 303 pages