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9780684864662-0684864665-Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
9780684864662-0684864665-Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

by Roland Rust, Valarie Zeithaml, Katherine Lemon
ISBN-13: 9780684864662
ISBN-10: 0684864665
Edition: First Edition
Publication date: 2000
Publisher: Free Press
Format: Paperback 308 pages
Sell Buy from $5.32
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