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Strategic Marketing Management Custom Edition for the University of Alabama

by R. Glenn Richey, K. Douglas Hoffman, O.C. Ferrell, Michael D. Hartline, William G. Zikmund, Barry J. Babin, Syed H. Akhter, Michael R. Czinkota, Ilkka A. Ronkainen
ISBN-13: 9780324680829
ISBN-10: 0324680821
Publication date: 2008
Publisher: Thomson
Format: Paperback pages