Sell, buy or rent Phillip Pfeifer textbooks

Marketing Metrics (Pearson Business Analytics Series)

by Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
ISBN-13: 9780136717133
ISBN-10: 0136717136
Edition: 4
Publication date: 2020
Publisher: Pearson
Format: Paperback 512 pages

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

by Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein
ISBN-13: 9780134085968
ISBN-10: 0134085965
Edition: 3
Publication date: 2015
Publisher: Pearson FT Press
Format: Hardcover 464 pages

Key Marketing Metrics: The 50+ metrics every manager needs to know (Financial Times Series)

by Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
ISBN-13: 9781292360867
ISBN-10: 1292360860
Edition: 3
Publication date: 2021
Publisher: FT Publishing International
Format: Paperback pages