Sell, buy or rent Paul M. Herr textbooks

The Dichotomy Heuristic in Choice - How Contrast Makes Decisions Easier

by Anjala Krishen, Kent Nakamoto, Paul M Herr
ISBN-13: 9783836441032
ISBN-10: 3836441039
Publication date: 2008
Publisher: VDM Verlag Dr. Mueller E.K.
Format: Paperback 204 pages

The Dichotomy Heuristic in Choice: How Contrast Makes Decisions Easier

by Anjala Krishen, Kent Nakamoto, Paul M. Herr
ISBN-13: 9783639454789
ISBN-10: 3639454782
Publication date: 2012
Publisher: AV Akademikerverlag
Format: Paperback 208 pages

Handbook of Consumer Psychology (Marketing and Consumer Psychology)

by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
ISBN-13: 9780805856033
ISBN-10: 080585603X
Edition: 1
Publication date: 2008
Publisher: Routledge
Format: Hardcover 1296 pages

Handbook of Research Methods in Consumer Psychology

by Frank Kardes, Paul M. Herr, Norbert Schwarz
ISBN-13: 9780815352983
ISBN-10: 0815352980
Edition: 1
Publication date: 2019
Publisher: Routledge
Format: Paperback 528 pages

Handbook of Research Methods in Consumer Psychology

by Frank Kardes, Paul M. Herr, Norbert Schwarz
ISBN-13: 9780815352938
ISBN-10: 081535293X
Edition: 1
Publication date: 2019
Publisher: Routledge
Format: Hardcover 528 pages

Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

by Frank R. Kardes, Paul M. Herr
ISBN-13: 9780805855203
ISBN-10: 0805855203
Publication date: 2005
Publisher: Psychology Press
Format: Hardcover 414 pages