Sell, buy or rent Patricia Mink Rath textbooks

The Why of the Buy: Consumer Behavior and Fashion Marketing

by Mink Rath, Patricia, Bay, Stefani, Gill, Penny, Petrizzi, Richard
ISBN-13: 9781609018986
ISBN-10: 1609018982
Edition: 2
Publication date: 2014
Publisher: Fairchild Books
Format: Paperback 480 pages

Marketing Fashion: A Global Perspective

by Gill, Penny, Petrizzi, Richard, Mink Rath, Patricia
ISBN-13: 9781609010782
ISBN-10: 1609010787
Edition: 6/24/12
Publication date: 2012
Publisher: Fairchild Books
Format: Paperback 528 pages