Sell, buy or rent Lindsay H. Zaltman textbooks
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
by
Gerald Zaltman, Lindsay H. Zaltman
ISBN-13: 9781422121153
ISBN-10: 1422121151
Edition: 50981st
Publication date: 2008
Publisher:
Harvard Business Review Press
Format:
Hardcover
230 pages