Sell, buy or rent Keith K. Cox textbooks

Marketing in Action: A Reader

by Keith K. Cox, Edward Blair
ISBN-13: 9780135601372
ISBN-10: 0135601371
Publication date: 1989
Publisher: Prentice Hall
Format: Paperback 228 pages

Marketing Classics: A Selection of Influential Articles

by Ben M. Enis, Keith K. Cox, Michael P. Mokwa
ISBN-13: 9780205159888
ISBN-10: 0205159885
Edition: Subsequent
Publication date: 1994
Publisher: Pearson College Div
Format: Paperback 578 pages