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Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization (Research Handbooks in Business and Management series)

by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
ISBN-13: 9781788113595
ISBN-10: 1788113594
Publication date: 2019
Publisher: Edward Elgar Publishing
Format: Hardcover 368 pages