Sell, buy or rent John Gerzema textbooks

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

by John Gerzema, Michael D'Antonio
ISBN-13: 9781118452950
ISBN-10: 111845295X
Edition: 1
Publication date: 2013
Publisher: Jossey-Bass
Format: Hardcover 304 pages

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

by John Gerzema, Michael D'Antonio
ISBN-13: 9780470874431
ISBN-10: 0470874430
Edition: 1
Publication date: 2010
Publisher: Jossey-Bass
Format: Hardcover 288 pages

The Brand Bubble: The Looming Crisis In Brand Value and How to Avoid It

by John Gerzema, Edward Lebar
ISBN-13: 9780470183878
ISBN-10: 047018387X
Edition: 1
Publication date: 2008
Publisher: Jossey-Bass Inc Pub
Format: Hardcover 252 pages