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9780765609731-0765609738-What's in a Name?: Advertising and the Concept of Brands
9780765609731-0765609738-What's in a Name?: Advertising and the Concept of Brands

What's in a Name?: Advertising and the Concept of Brands

by David M Jones, Jan S. Slater
ISBN-13: 9780765609731
ISBN-10: 0765609738
Edition: 1
Publication date: 2002
Publisher: Routledge
Format: Hardcover 334 pages
Sell Shop now at Amazon eBook from $35.20
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