Sell, buy or rent David J Reibstein PH.D. textbooks

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

by Paul Farris, Neil T Bendle, Phillip E Pfeifer, David J Reibstein PH.D.
ISBN-13: 9780137058297
ISBN-10: 0137058292
Edition: 2nd ed.
Publication date: 2010
Publisher: Wharton School Publishing
Format: Hardcover 414 pages