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9780131873704-0131873709-Marketing Metrics: 50+ Metrics Every Executive Should Master
9780131873704-0131873709-Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics: 50+ Metrics Every Executive Should Master

by Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Paul Farris
ISBN-13: 9780131873704
ISBN-10: 0131873709
Edition: 1
Publication date: 2006
Publisher: Pearson P T R
Format: Hardcover 359 pages
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