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Achieving Customer Mindshare Through Advertising: Industry Leaders on Creating Awareness, Making a Lasting Impression, and Achieving Bottom-line Results (Inside the Minds)

by Chris Houchens, Charles Weaver, Christopher Ray, Dan Gearon, Kathy Broniecki, Chris Doyle
ISBN-13: 9781596227583
ISBN-10: 1596227583
Publication date: 2007
Publisher: Aspatore Books
Format: Paperback 148 pages