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The Customer-Base Audit: The First Step on the Journey to Customer Centricity

by Peter Fader, Bruce G. S. Hardie, Michael Ross
ISBN-13: 9781613631607
ISBN-10: 161363160X
Publication date: 2022
Publisher: Wharton School Press
Format: Paperback 218 pages

The Customer-Base Audit: The First Step on the Journey to Customer Centricity

by Peter Fader, Bruce G. S. Hardie, Michael Ross
ISBN-13: 9781613631614
ISBN-10: 1613631618
Publication date: 2022
Publisher: Wharton School Press
Format: Hardcover 218 pages