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Advertising and the Business of Brands
by
Ann Maxwell, Beth Barnes, Elizabeth Tucker, Anthony McGann, Robert Gustafson, Carla Lloyd, Bruce H. Bendiger
ISBN-13: 9781887229043
ISBN-10: 1887229043
Publication date: 1999
Publisher:
The Copy Workshop
Format:
Paperback
650 pages
Advertising And The Business Of Brands: 21st Century Edition
by
Bruce H. H. Bendinger, Dennis Altman, Jim Avery, Beth Barnes, Dennis Ganahl
ISBN-13: 9781887229180
ISBN-10: 1887229183
Edition: 2
Publication date: 2004
Publisher:
Copy Workshop
Format:
Paperback
622 pages