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9780471690160-0471690163-Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
9780471690160-0471690163-Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

by Tim Calkins, Alice Tybout
ISBN-13: 9780471690160
ISBN-10: 0471690163
Edition: 1
Publication date: 2005
Publisher: Wiley
Format: Hardcover 352 pages
Buy from $27.48 eBook from $21.00
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