Start & Run a Retail Business (Start & Run a)

• Create a competitive niche business
• Deliver on-brand service to your target customers
• Harness the full potential of today's retail technology
• Thrive in today's competitive marketplace

Thirty-five years ago, opening and operating a retail business was a fairly straightforward process. But things have changed dramatically. Owner-operated retailers now face competition from category killers, multinational big-box retailers, and even "stores" that exist only on the Internet.

Recognizing just how much the retail business has changed, authors Jim Dion and Ted Topping offer a different kind of how-to book, painting a clear picture of how an owner-operated retail business can thrive in today's competitive marketplace. They even help you take the first concrete steps toward your dream--a bonus that has made this title a consistent seller.

Start and Run a Retail Business is as much a valuable guide for owner-operated retailers working now as it is for people just starting out. With a practical and real world approach, the authors describe in detail the major aspects of running a profitable retail business. By examining retail from a customer's perspective--and focusing on the in-store experience--this book will help you meet the challenges of today's retail world head on.

The CD-ROM includes:

• Six-month merchandise plan
• Monthly maintained margin report
• Advertising plan
• Retail software checklist
• Supplier checklist
• Store location calculator
• Sales associate interview guide
• and more!