9780132606226-0132606224-Marketing Management C/Student Access Code Inside

Marketing Management C/Student Access Code Inside

ISBN-13: 9780132606226
ISBN-10: 0132606224
Edition: 14
Author: Philip Kotler, Kevin Lane Keller
Publication date: 2011
Publisher: Pearson College Div
Format: Hardcover 131 pages
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Book details

ISBN-13: 9780132606226
ISBN-10: 0132606224
Edition: 14
Author: Philip Kotler, Kevin Lane Keller
Publication date: 2011
Publisher: Pearson College Div
Format: Hardcover 131 pages

Summary

Marketing Management C/Student Access Code Inside (ISBN-13: 9780132606226 and ISBN-10: 0132606224), written by authors Philip Kotler, Kevin Lane Keller, was published by Pearson College Div in 2011. With an overall rating of 4.4 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Marketing Management C/Student Access Code Inside (Hardcover) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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