9783721209570-3721209575-Rhetoric of Logos: A Primer for Visual Language

Rhetoric of Logos: A Primer for Visual Language

ISBN-13: 9783721209570
ISBN-10: 3721209575
Author: Brian Switzer, Eduard Helmann
Publication date: 2016
Publisher: Niggli Verlag
Format: Paperback 160 pages
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Book details

ISBN-13: 9783721209570
ISBN-10: 3721209575
Author: Brian Switzer, Eduard Helmann
Publication date: 2016
Publisher: Niggli Verlag
Format: Paperback 160 pages

Summary

Rhetoric of Logos: A Primer for Visual Language (ISBN-13: 9783721209570 and ISBN-10: 3721209575), written by authors Brian Switzer, Eduard Helmann, was published by Niggli Verlag in 2016. With an overall rating of 4.2 stars, it's a notable title among other Design History & Criticism (Decorative Arts & Design) books. You can easily purchase or rent Rhetoric of Logos: A Primer for Visual Language (Paperback) from BooksRun, along with many other new and used Design History & Criticism books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.75.

Description

The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical insights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.

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