9783639164756-363916475X-The feminisation of public relations: Why males avoid the profession

The feminisation of public relations: Why males avoid the profession

ISBN-13: 9783639164756
ISBN-10: 363916475X
Author:
Publication date: 2009
Publisher: VDM Verlag
Format: Paperback 220 pages
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Book details

ISBN-13: 9783639164756
ISBN-10: 363916475X
Author:
Publication date: 2009
Publisher: VDM Verlag
Format: Paperback 220 pages

Summary

The feminisation of public relations: Why males avoid the profession (ISBN-13: 9783639164756 and ISBN-10: 363916475X), written by authors , was published by VDM Verlag in 2009. With an overall rating of 3.8 stars, it's a notable title among other books. You can easily purchase or rent The feminisation of public relations: Why males avoid the profession (Paperback) from BooksRun, along with many other new and used books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.5.

Description

There I was: a lone male among more than 30 females. Then it suddenly hit me. I was an oddity ¿ a male in a female profession, public relations. Women outnumber men three to one, and the figure is increasing. But why is this happening? This landmark study focuses on the PR profession in Australia (and includes data from other countries). With surveys, interviews and focus groups of students at four universities and communicators from all areas of the profession, this work considers what the long-term effects of this global trend might be.

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