9783319756523-3319756524-Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands

Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands

ISBN-13: 9783319756523
ISBN-10: 3319756524
Edition: 1st ed. 2018
Author: Duena Blomstrom
Publication date: 2018
Publisher: Springer
Format: Hardcover 168 pages
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Book details

ISBN-13: 9783319756523
ISBN-10: 3319756524
Edition: 1st ed. 2018
Author: Duena Blomstrom
Publication date: 2018
Publisher: Springer
Format: Hardcover 168 pages

Summary

Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands (ISBN-13: 9783319756523 and ISBN-10: 3319756524), written by authors Duena Blomstrom, was published by Springer in 2018. With an overall rating of 3.5 stars, it's a notable title among other Banks & Banking (Economics) books. You can easily purchase or rent Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands (Hardcover) from BooksRun, along with many other new and used Banks & Banking books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.43.

Description

Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking―a cultural change concept that brings the consumer to the center of rethinking banking products and delivery.

This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank.

Some of the questions this book tackles include:
  • · Why don’t banks “care”?
  • · How many banks will survive?
  • · What is FinTech and why does it matter?
  • · Can Banks become beloved brands and find their way to the consumer’s heart?
  • · Why is there a disconnect between what we say and what we do in the industry?
  • · Is inertia in banking a result of broken internal culture?
  • · Which big brand or challenger will be at the top in 5 years?
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