9783319756523-3319756524-Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands

Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands

ISBN-13: 9783319756523
ISBN-10: 3319756524
Edition: 1st ed. 2018
Author: Blomstrom, Duena
Publication date: 2018
Publisher: Springer
Format: Hardcover 168 pages
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Book details

ISBN-13: 9783319756523
ISBN-10: 3319756524
Edition: 1st ed. 2018
Author: Blomstrom, Duena
Publication date: 2018
Publisher: Springer
Format: Hardcover 168 pages

Summary

Acknowledged authors Blomstrom, Duena wrote Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands comprising 168 pages back in 2018. Textbook and eTextbook are published under ISBN 3319756524 and 9783319756523. Since then Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking―a cultural change concept that brings the consumer to the center of rethinking banking products and delivery.

This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank.

Some of the questions this book tackles include:
  • · Why don’t banks “care”?
  • · How many banks will survive?
  • · What is FinTech and why does it matter?
  • · Can Banks become beloved brands and find their way to the consumer’s heart?
  • · Why is there a disconnect between what we say and what we do in the industry?
  • · Is inertia in banking a result of broken internal culture?
  • · Which big brand or challenger will be at the top in 5 years?
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