9783319505282-3319505289-Consumer Perception of Product Risks and Benefits

Consumer Perception of Product Risks and Benefits

ISBN-13: 9783319505282
ISBN-10: 3319505289
Edition: 1st ed. 2017
Publication date: 2017
Publisher: Springer
Format: Hardcover 620 pages
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Book details

ISBN-13: 9783319505282
ISBN-10: 3319505289
Edition: 1st ed. 2017
Publication date: 2017
Publisher: Springer
Format: Hardcover 620 pages

Summary

Acknowledged author wrote Consumer Perception of Product Risks and Benefits comprising 620 pages back in 2017. Textbook and eTextbook are published under ISBN 3319505289 and 9783319505282. Since then Consumer Perception of Product Risks and Benefits textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

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