9783319505282-3319505289-Consumer Perception of Product Risks and Benefits

Consumer Perception of Product Risks and Benefits

ISBN-13: 9783319505282
ISBN-10: 3319505289
Edition: 1st ed. 2017
Author: Gerard Emilien, Rolf Weitkunat, Frank Lüdicke
Publication date: 2017
Publisher: Springer
Format: Hardcover 620 pages
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Book details

ISBN-13: 9783319505282
ISBN-10: 3319505289
Edition: 1st ed. 2017
Author: Gerard Emilien, Rolf Weitkunat, Frank Lüdicke
Publication date: 2017
Publisher: Springer
Format: Hardcover 620 pages

Summary

Consumer Perception of Product Risks and Benefits (ISBN-13: 9783319505282 and ISBN-10: 3319505289), written by authors Gerard Emilien, Rolf Weitkunat, Frank Lüdicke, was published by Springer in 2017. With an overall rating of 3.5 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent Consumer Perception of Product Risks and Benefits (Hardcover) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.45.

Description

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

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