9782940411214-2940411212-Basics Advertising 02: Art Direction

Basics Advertising 02: Art Direction

ISBN-13: 9782940411214
ISBN-10: 2940411212
Edition: 0
Author: Nik Mahon
Publication date: 2010
Publisher: AVA Publishing
Format: Paperback 186 pages
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Book details

ISBN-13: 9782940411214
ISBN-10: 2940411212
Edition: 0
Author: Nik Mahon
Publication date: 2010
Publisher: AVA Publishing
Format: Paperback 186 pages

Summary

Basics Advertising 02: Art Direction (ISBN-13: 9782940411214 and ISBN-10: 2940411212), written by authors Nik Mahon, was published by AVA Publishing in 2010. With an overall rating of 3.5 stars, it's a notable title among other Commercial (Advertising, Marketing & Sales, Graphic Design) books. You can easily purchase or rent Basics Advertising 02: Art Direction (Paperback) from BooksRun, along with many other new and used Commercial books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.08.

Description

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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