9781949443660-1949443663-An Overview of The Public Relations Function, Second Edition

An Overview of The Public Relations Function, Second Edition

ISBN-13: 9781949443660
ISBN-10: 1949443663
Edition: 2
Author: Bowen, Shannon A., Rawlins, Brad, Martin, Thomas R.
Publication date: 2019
Publisher: Business Expert Press
Format: Paperback 198 pages
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Book details

ISBN-13: 9781949443660
ISBN-10: 1949443663
Edition: 2
Author: Bowen, Shannon A., Rawlins, Brad, Martin, Thomas R.
Publication date: 2019
Publisher: Business Expert Press
Format: Paperback 198 pages

Summary

Acknowledged authors Bowen, Shannon A., Rawlins, Brad, Martin, Thomas R. wrote An Overview of The Public Relations Function, Second Edition comprising 198 pages back in 2019. Textbook and eTextbook are published under ISBN 1949443663 and 9781949443660. Since then An Overview of The Public Relations Function, Second Edition textbook was available to sell back to BooksRun online for the top buyback price of $ 2.00 or rent at the marketplace.

Description

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.

This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.

It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management ("RACE"). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.

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