9781947098640-1947098640-Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job

Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job

ISBN-13: 9781947098640
ISBN-10: 1947098640
Author: Neill, Marlene S., Oliver Barnes, Amy
Publication date: 2017
Publisher: Business Expert Press
Format: Paperback 158 pages
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Book details

ISBN-13: 9781947098640
ISBN-10: 1947098640
Author: Neill, Marlene S., Oliver Barnes, Amy
Publication date: 2017
Publisher: Business Expert Press
Format: Paperback 158 pages

Summary

Acknowledged authors Neill, Marlene S., Oliver Barnes, Amy wrote Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job comprising 158 pages back in 2017. Textbook and eTextbook are published under ISBN 1947098640 and 9781947098640. Since then Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job textbook was available to sell back to BooksRun online for the top buyback price of $ 2.00 or rent at the marketplace.

Description

Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as "speaking truth to power" can have serious consequences for someone's career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.

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