wrote The Field Study Handbook
comprising 524 pages back in 2017.
Textbook and eTextbook are published under ISBN 1939727065 and 9781939727060.
Since then The Field Study Handbook textbook
was available to sell back to BooksRun online for the top buyback price
or rent at the marketplace.
Travel anywhere, make sense of the world, and make a difference. The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. Described as "The canonical classic reference for cross-cultural research" and "A blueprint of the future".