The Field Study Handbook
ISBN-13:
9781939727060
ISBN-10:
1939727065
Edition:
2nd
Author:
Jan Chipchase
Publication date:
2017
Publisher:
Field Institute; 2nd edition (2017)
Format:
Hardcover
504 pages
FREE US shipping
Book details
ISBN-13:
9781939727060
ISBN-10:
1939727065
Edition:
2nd
Author:
Jan Chipchase
Publication date:
2017
Publisher:
Field Institute; 2nd edition (2017)
Format:
Hardcover
504 pages
Summary
The Field Study Handbook (ISBN-13: 9781939727060 and ISBN-10: 1939727065), written by authors
Jan Chipchase, was published by Field Institute; 2nd edition (2017) in 2017.
With an overall rating of 4.1 stars, it's a notable title among other
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Description
Travel anywhere, make sense of the world, and make a difference. The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. Described as "The canonical classic reference for cross-cultural research" and "A blueprint of the future".
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