9781939727060-1939727065-The Field Study Handbook

The Field Study Handbook

ISBN-13: 9781939727060
ISBN-10: 1939727065
Edition: 2nd
Author: Jan Chipchase
Publication date: 2017
Publisher: Field Institute
Format: Hardcover 524 pages
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Book details

ISBN-13: 9781939727060
ISBN-10: 1939727065
Edition: 2nd
Author: Jan Chipchase
Publication date: 2017
Publisher: Field Institute
Format: Hardcover 524 pages

Summary

Acknowledged author Jan Chipchase wrote The Field Study Handbook comprising 524 pages back in 2017. Textbook and eTextbook are published under ISBN 1939727065 and 9781939727060. Since then The Field Study Handbook textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Travel anywhere, make sense of the world, and make a difference. The how-to, why-to guide to running international field research to inform and inspire product, brand, strategy, policy and communications. Described as "The canonical classic reference for cross-cultural research" and "A blueprint of the future".

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