9781939099778-1939099773-Simplified Business Research Methods: A Concise Guide to Tackling Common Business Research Questions

Simplified Business Research Methods: A Concise Guide to Tackling Common Business Research Questions

ISBN-13: 9781939099778
ISBN-10: 1939099773
Author: Estelami, Hooman
Publication date: 2018
Publisher: Bahar Books
Format: Paperback 284 pages
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Book details

ISBN-13: 9781939099778
ISBN-10: 1939099773
Author: Estelami, Hooman
Publication date: 2018
Publisher: Bahar Books
Format: Paperback 284 pages

Summary

Acknowledged authors Estelami, Hooman wrote Simplified Business Research Methods: A Concise Guide to Tackling Common Business Research Questions comprising 284 pages back in 2018. Textbook and eTextbook are published under ISBN 1939099773 and 9781939099778. Since then Simplified Business Research Methods: A Concise Guide to Tackling Common Business Research Questions textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

Business research is one of the most fundamental yet least understood elements of managerial decision making today. The proper use of business research methods can help organizations recognize untapped opportunities for growth and development. Research, when applied correctly, can uncover new markets, identify ways to improve customer satisfaction, help remove sources of employee discontent, increase the effectiveness of company communication strategies, and help develop advertising content that would best resonate with the target consumer. The opportunities that proper use of business research methods presents are immense and endless. This book has been written in simple language and with efficiency of communication in mind. Readers are not distracted with elaborate discussions of underlying statistical theories or related formulaic derivations unless absolutely necessary. Instead, the focus is on pure application of the tools used to addressed commonly encountered business research challenges. The layout of the book is intended to communicate the nearly two dozen tools that business researchers need to know, in order to address the most common and pressing research questions encountered in business decision making. As such, this book is written in a simple language, and covers the essential material in an efficient manner to ease the learning experience of the reader.

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