9781935439370-1935439375-The Waste Makers

The Waste Makers

ISBN-13: 9781935439370
ISBN-10: 1935439375
Edition: Reprint
Author: Packard, Vance
Publication date: 2011
Publisher: Ig Publishing
Format: Paperback 216 pages
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Book details

ISBN-13: 9781935439370
ISBN-10: 1935439375
Edition: Reprint
Author: Packard, Vance
Publication date: 2011
Publisher: Ig Publishing
Format: Paperback 216 pages

Summary

Acknowledged authors Packard, Vance wrote The Waste Makers comprising 216 pages back in 2011. Textbook and eTextbook are published under ISBN 1935439375 and 9781935439370. Since then The Waste Makers textbook was available to sell back to BooksRun online for the top buyback price of $ 2.00 or rent at the marketplace.

Description

An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society.

The Waste Makers was the first book to probe the increasing commercialization of American life—the development of consumption for consumption's sake. Packard outlines the ways manufacturers and advertisers persuade consumers to buy things they don't need and didn't know they wanted, including the two-of-a-kind of everything syndrome—"two refrigerators in every home"—and appeals to purchase something because it is more expensive, or because it is painted in a new color. The book also brought attention to the concept of planned obsolescence, in which a "death date" is built into products so that they wear out quickly and need to be replaced. By manipulating the public into mindless consumerism, Packard believed that business was making us "more wasteful, imprudent, and carefree in our consuming habits," which was using up our natural resources at an alarming rate.

A prescient book that predicted the rise of American consumer culture, this all new edition of The Waste Makers features an introduction by best-selling author Bill McKibben.

Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Hidden Persuaders, about how advertisers use psychological methods to get people to buy the products they sell; The Status Seekers, which describes American social stratification and behavior; and The Naked Society, about the threats to privacy posed by new technologies.

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