9781934259450-1934259454-Wine Marketing and Sales: Success Strategies for a Saturated Market

Wine Marketing and Sales: Success Strategies for a Saturated Market

ISBN-13: 9781934259450
ISBN-10: 1934259454
Author: Liz Thach, Paul Wagner, Janeen Olsen
Publication date: 2009
Publisher: Wine Appreciation Guild
Format: Paperback 347 pages
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Book details

ISBN-13: 9781934259450
ISBN-10: 1934259454
Author: Liz Thach, Paul Wagner, Janeen Olsen
Publication date: 2009
Publisher: Wine Appreciation Guild
Format: Paperback 347 pages

Summary

Wine Marketing and Sales: Success Strategies for a Saturated Market (ISBN-13: 9781934259450 and ISBN-10: 1934259454), written by authors Liz Thach, Paul Wagner, Janeen Olsen, was published by Wine Appreciation Guild in 2009. With an overall rating of 3.8 stars, it's a notable title among other Wine & Spirits (Beverages & Wine) books. You can easily purchase or rent Wine Marketing and Sales: Success Strategies for a Saturated Market (Paperback) from BooksRun, along with many other new and used Wine & Spirits books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

The 2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it s essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they re herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand.

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