9781934259252-193425925X-Wine Marketing & Sales: Success Strategies for a Saturated Market

Wine Marketing & Sales: Success Strategies for a Saturated Market

ISBN-13: 9781934259252
ISBN-10: 193425925X
Edition: 2
Author: Wagner, Paul, Olsen, Janeen, Thach, Liz
Publication date: 2010
Publisher: Board and Bench Publishing
Format: Hardcover 400 pages
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Book details

ISBN-13: 9781934259252
ISBN-10: 193425925X
Edition: 2
Author: Wagner, Paul, Olsen, Janeen, Thach, Liz
Publication date: 2010
Publisher: Board and Bench Publishing
Format: Hardcover 400 pages

Summary

Acknowledged authors Wagner, Paul, Olsen, Janeen, Thach, Liz wrote Wine Marketing & Sales: Success Strategies for a Saturated Market comprising 400 pages back in 2010. Textbook and eTextbook are published under ISBN 193425925X and 9781934259252. Since then Wine Marketing & Sales: Success Strategies for a Saturated Market textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

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