9781933820118-193382011X-Interviewing Users: How to Uncover Compelling Insights

Interviewing Users: How to Uncover Compelling Insights

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Summary

Interviewing Users: How to Uncover Compelling Insights (ISBN-13: 9781933820118 and ISBN-10: 193382011X), written by authors Steve Portigal, was published by Rosenfeld Media in 2013. With an overall rating of 3.6 stars, it's a notable title among other Marketing (Education & Reference, Research & Development, Processes & Infrastructure, Graphics & Design, Web Design, Web Development & Design, User Experience & Usability, Internet & Social Media, Digital Audio, Video & Photography , Marketing & Sales) books. You can easily purchase or rent Interviewing Users: How to Uncover Compelling Insights (Paperback, Used) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $5.16.

Description

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

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