The 11 Questions Every Donor Asks, Revised Edition
There is one and only one secret to securing a gift. Here's the Holy Grail: Anticipate the questions your prospective donor is sure to ask and have solid answers at the ready. It's that simple, and it's what drives Harvey McKinnon's book, The 11 Questions Every Donor Asks. Through research and interviews in the U.S., Canada, and abroad, McKinnon has not only identified the questions, he also details the answers donors find most satisfying. It's almost criminal what McKinnon has done. In essence, he's read the minds of your donors and stacked the deck in your favor. Thankfully it's all for a good cause. Complements Asking by Jerold Panas, and Fundraising Realities Every Board Member Must Face, by David Lansdowne.
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