9781733444606-1733444602-Ramping Your Brand: How to Ride the Killer CPG Growth Curve

Ramping Your Brand: How to Ride the Killer CPG Growth Curve

ISBN-13: 9781733444606
ISBN-10: 1733444602
Author: Richardson PhD, James F.
Publication date: 2019
Publisher: PGS Press
Format: Paperback 238 pages
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Book details

ISBN-13: 9781733444606
ISBN-10: 1733444602
Author: Richardson PhD, James F.
Publication date: 2019
Publisher: PGS Press
Format: Paperback 238 pages

Summary

Acknowledged authors Richardson PhD, James F. wrote Ramping Your Brand: How to Ride the Killer CPG Growth Curve comprising 238 pages back in 2019. Textbook and eTextbook are published under ISBN 1733444602 and 9781733444606. Since then Ramping Your Brand: How to Ride the Killer CPG Growth Curve textbook was available to sell back to BooksRun online for the top buyback price of $ 2.00 or rent at the marketplace.

Description

In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a PremiumThis is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small ExperimentDon’t hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art.Part 3. Fine Tuning the Conversion PlaybookSteady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don’t have to buy premature distribution to obtain growth. Part 4. Accelerating to ScaleThere are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.

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