9781733355308-1733355308-The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications

The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications

ISBN-13: 9781733355308
ISBN-10: 1733355308
Author: Durham, Sarah
Publication date: 2020
Publisher: Big Duck Studio
Format: Hardcover 218 pages
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Book details

ISBN-13: 9781733355308
ISBN-10: 1733355308
Author: Durham, Sarah
Publication date: 2020
Publisher: Big Duck Studio
Format: Hardcover 218 pages

Summary

Acknowledged authors Durham, Sarah wrote The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications comprising 218 pages back in 2020. Textbook and eTextbook are published under ISBN 1733355308 and 9781733355308. Since then The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications textbook was available to sell back to BooksRun online for the top buyback price of $ 2.00 or rent at the marketplace.

Description

Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate complex issues and landscapes. It's hard work, and it relies on building relationships between board members who govern, clients and members who enjoy or rely on services, and supporters who take action and donate to advance the organization's mission.

Communicating clearly and effectively is critical to building strong relationships, but many nonprofits are under-resourced communicators. They lack staff expertise, capacity, and funding. In addition, marketing and communications best practices specific to the needs of nonprofits are scarce. It's hard for many nonprofits to know what to prioritize and where to spend limited resources.

This book outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications.

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