9781724131706-1724131702-Restaurant & Bar Marketing: The no bulls#it guide to improving guest counts

Restaurant & Bar Marketing: The no bulls#it guide to improving guest counts

ISBN-13: 9781724131706
ISBN-10: 1724131702
Author: Shellenberger, Erik
Publication date: 2018
Publisher: Independently published
Format: Paperback 102 pages
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Book details

ISBN-13: 9781724131706
ISBN-10: 1724131702
Author: Shellenberger, Erik
Publication date: 2018
Publisher: Independently published
Format: Paperback 102 pages

Summary

Acknowledged authors Shellenberger, Erik wrote Restaurant & Bar Marketing: The no bulls#it guide to improving guest counts comprising 102 pages back in 2018. Textbook and eTextbook are published under ISBN 1724131702 and 9781724131706. Since then Restaurant & Bar Marketing: The no bulls#it guide to improving guest counts textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

The “Experts” are lying to you.

A real, raw and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge. Master the Fishbowl vs. the Ocean concept and start increasing guest counts where the NEW customers are - Google, Tripadvisor and Yelp. NOT social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply ASKING the public how they decide where to eat and drink instead of guessing.

The marketing status quo of today is shockingly flawed which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.

THIS is how to improve guest counts and run a successful bar or restaurant.

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