9781641051644-1641051647-The Power of Licensing: Harnessing Brand Equity

The Power of Licensing: Harnessing Brand Equity

ISBN-13: 9781641051644
ISBN-10: 1641051647
Edition: Illustrated
Author: Stone, Michael
Publication date: 2018
Publisher: American Bar Association
Format: Hardcover 374 pages
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Book details

ISBN-13: 9781641051644
ISBN-10: 1641051647
Edition: Illustrated
Author: Stone, Michael
Publication date: 2018
Publisher: American Bar Association
Format: Hardcover 374 pages

Summary

Acknowledged authors Stone, Michael wrote The Power of Licensing: Harnessing Brand Equity comprising 374 pages back in 2018. Textbook and eTextbook are published under ISBN 1641051647 and 9781641051644. Since then The Power of Licensing: Harnessing Brand Equity textbook was available to sell back to BooksRun online for the top buyback price or rent at the marketplace.

Description

As CEO of Beanstalk, a leading, New York City-based global brand licensing agency and part of the Omnicom Group (NYSE: OMC), author Michael Stone has worked with companies as diverse as HGTV, the Ford Motor Company, the Coca-Cola Company and AT&T to create highly ambitious and successful strategic licensing and brand extension programs for Beanstalk's clients. At an increasing pace over the past decade, all types of organizations with strong brands have been clamoring for information and expertise about how to make a licensing-branding strategy work that is aligned with and supports their corporate goals and objectives. This book takes a look at exciting, new and emerging ways licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well.

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