9781640551558-1640551557-Marketing Health Services, Fourth Edition (4)

Marketing Health Services, Fourth Edition (4)

ISBN-13: 9781640551558
ISBN-10: 1640551557
Edition: Fourth edition
Author: Richard K. Thomas
Publication date: 2020
Publisher: AUPHA/HAP Book
Format: Hardcover 617 pages
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Book details

ISBN-13: 9781640551558
ISBN-10: 1640551557
Edition: Fourth edition
Author: Richard K. Thomas
Publication date: 2020
Publisher: AUPHA/HAP Book
Format: Hardcover 617 pages

Summary

Marketing Health Services, Fourth Edition (4) (ISBN-13: 9781640551558 and ISBN-10: 1640551557), written by authors Richard K. Thomas, was published by AUPHA/HAP Book in 2020. With an overall rating of 4.5 stars, it's a notable title among other Marketing (Health Care Delivery, Administration & Medicine Economics, Hospital Administration, Marketing & Sales) books. You can easily purchase or rent Marketing Health Services, Fourth Edition (4) (Hardcover) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $36.3.

Description

As the healthcare field evolves, so, too, does healthcare marketing. Flexing with the changing environment, marketing continues to demonstrate its vital importance to healthcare in these dynamic times. The fourth edition of this essential guide to healthcare marketing, released five years after the previous edition, features new and updated content reflecting changes in the field, such as the emergence of population health management and value-based care, a focus on preventive care versus sick care, and an overall shift in thinking to caring for groups of consumers versus individual patients. The author, who has real-world, on the-the-ground experience as a healthcare marketer, provides numerous examples and case studies to demonstrate healthcare marketing’s role in a shifting landscape. Changes to the fourth edition include: a new chapter on the changing healthcare environment, providing rich context for future healthcare marketing activities; a new chapter addressing health communication’s pivotal role in healthcare marketing and the processes involved with developing effective communication plans; major updates on developments in the healthcare marketing field since 2010; a new section on international healthcare consumers; a revised chapter on contemporary marketing techniques, with a new section on affinity marketing, and more.

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