Marketing Health Services, Fourth Edition (4)

3.5
ISBN-13: 9781640551558
ISBN-10: 1640551557
Edition: Fourth edition
Author: Thomas, Richard K.
Publication date: 2020
Publisher: Health Administration Press
Format: Hardcover 617 pages
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Book details

ISBN-13: 9781640551558
ISBN-10: 1640551557
Edition: Fourth edition
Author: Thomas, Richard K.
Publication date: 2020
Publisher: Health Administration Press
Format: Hardcover 617 pages

Summary

Acknowledged authors Thomas , Richard K. wrote Marketing Health Services, Fourth Edition (4) comprising 617 pages back in 2020. Textbook and eTextbook are published under ISBN 1640551557 and 9781640551558. Since then Marketing Health Services, Fourth Edition (4) textbook received total rating of 3.5 stars and was available to sell back to BooksRun online for the top buyback price of $ 42.20 or rent at the marketplace.

Description

As the healthcare field evolves, so, too, does healthcare marketing. Flexing with the changing environment, marketing continues to demonstrate its vital importance to healthcare in these dynamic times. The fourth edition of this essential guide to healthcare marketing, released five years after the previous edition, features new and updated content reflecting changes in the field, such as the emergence of population health management and value-based care, a focus on preventive care versus sick care, and an overall shift in thinking to caring for groups of consumers versus individual patients. The author, who has real-world, on the-the-ground experience as a healthcare marketer, provides numerous examples and case studies to demonstrate healthcare marketing’s role in a shifting landscape. Changes to the fourth edition include: a new chapter on the changing healthcare environment, providing rich context for future healthcare marketing activities; a new chapter addressing health communication’s pivotal role in healthcare marketing and the processes involved with developing effective communication plans; major updates on developments in the healthcare marketing field since 2010; a new section on international healthcare consumers; a revised chapter on contemporary marketing techniques, with a new section on affinity marketing, and more.

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