9781633939509-1633939502-The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation

The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation

ISBN-13: 9781633939509
ISBN-10: 1633939502
Author: Thomas J Donohoe
Publication date: 2019
Publisher: Koehler Books
Format: Paperback 250 pages
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Book details

ISBN-13: 9781633939509
ISBN-10: 1633939502
Author: Thomas J Donohoe
Publication date: 2019
Publisher: Koehler Books
Format: Paperback 250 pages

Summary

The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation (ISBN-13: 9781633939509 and ISBN-10: 1633939502), written by authors Thomas J Donohoe, was published by Koehler Books in 2019. With an overall rating of 3.7 stars, it's a notable title among other Marketing (Marketing & Sales) books. You can easily purchase or rent The CEO's Digital Marketing Playbook: The Definitive Crash Course and Battle Plan for B2B and High Value B2C Customer Generation (Paperback) from BooksRun, along with many other new and used Marketing books and textbooks. And, if you're looking to sell your copy, our current buyback offer is $0.3.

Description

In this "in-depth and winningly frank marketing manual" (Kirkus Reviews) Level Agency CEO Tom Donahoe lays out the definitive digital direct marketing playbook that every company on Earth needs to deploy in the 21st Century.
Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably.
Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing.
In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.
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