Fashion Retailing: A Multi-Channel Approach

ISBN-13: 9781609019006
ISBN-10: 1609019008
Edition: 3
Author: Jay Diamond, Ellen Diamond, Sheri Litt
Publication date: 2015
Publisher: Fairchild Books
Format: Paperback 408 pages
FREE shipping on ALL orders
Sell - Get cash immediately!
Get cash immediately!

Book details

ISBN-13: 9781609019006
ISBN-10: 1609019008
Edition: 3
Author: Jay Diamond, Ellen Diamond, Sheri Litt
Publication date: 2015
Publisher: Fairchild Books
Format: Paperback 408 pages
Category: Business , Economics , Design , Beauty, Grooming & Style

Summary

Acknowledged author Jay Diamond wrote Fashion Retailing: A Multi-Channel Approach comprising 408 pages back in 2015. Textbook and eTextbook are published under ISBN 1609019008 and 9781609019006. Since then Fashion Retailing: A Multi-Channel Approach textbook was available to sell back to BooksRun online for the top buyback price of $ 44.55 or rent at the marketplace.

Description

This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.

New to this Edition:
~All new Chapter 17 on Communicating to Customers Through Electronic Media
~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others
~Full color insert featuring the entire photo program in vibrant color

Teaching Resources
~Instructor's Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes.
~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions.
~PowerPoint® presentations include images from the book and provide a framework for lecture and discussion

Customer reviews

Rate this book!